We only believe that we have to continually have new things all of the time, because it has been in the interests of somebody else to create and propagate the myth that this is so.

Products of all kinds that we use daily or very often could and should last much longer than they do. In fact, they could even be repaired or renewed, if the companies that produce them didn’t have regular repeat sales – and therefore profits always first in their minds.

The process behind this is called Planned Obsolescence.

Planned Obsolescence is one of the most cynical, exploitative and unnecessary processes that industry and big business has ever designed. All with making money in mind. It’s not green or in any way environmentally friendly, and the knock-on effects over decades have been massive amounts of production that we didn’t need, that we have had to pay for and that has used inestimable levels of resources around the world, for no genuine cause.